Released on = June 4, 2006, 2:54 pm

Press Release Author = Pawel Otto

Industry = Internet & Online

Press Release Summary = Learn how to avoid wasting money and time on designing
unproductive website nobody can find.

Press Release Body = Simply having a Web site or obtaining e-commerce capabilities
will not result in increase of sales rate or value of your business. Although the
Internet allows for the break of geographical barriers to reach a wider audience,
the website will still not guarantee increased revenue until you can successfully
market it and draw your prospect customers\' attention. Following are some ways the
Internet can help you increase your income by obtaining more leads that convert into
customers.

A website provides company\'s online brochure that customers can peruse at any time.
Hence, a professional website is an important step in reaching potential clients.
But simply putting a content on the web informing that you are there, isn\'t enough
to make your visitors buying from you.

What you need is a marketing plan for your website, which includes solid design,
Internet marketing, link popularity and, in effect, high search rank. You must
implement Search Engine Optimization tools making sure the keyword research has been
conducted properly, the right HTML code is in place and that you\'ve reached the
optimal keyword density on your website. But that\'s just a start. You will still
need to do the arduous job of link submission to web directories, web search engines
and other web content handling services.

The first big mistake companies make going online is leaving their Web content
unmarketed. If your don\'t market your website, you will be losing customers. If you
don\'t want this to happen, ask a SEO/Internet Marketing consultant to do the job for
you. You will quickly realize, that it pays off quickly as you will be receiving
more visits that convert into sales.

Many companies gauge the credibility of their prospect business partners by the
professionalism of their website. If you fail on that point, you won\'t get a
contract or an order from the prospect client visiting your website. Thus, you will
be losing money.

The second big mistake companies make going online is delegating the design job to
the wrong people which results in poor design quality and bad texts, that nobody
wants to read. Such a website will fail because it won\'t catch attention and won\'t
be appealing the the visitor. Thus, you need to get the job done by the
professionals. If you\'re not an experienced web designer, just leave it to the
expert. You will have to pay them, but it will pay off more quickly than you can
imagine.


The Internet allows you to streamline automation in your business and to increase
the availability to your customers. Consider being your customer searching for
products on the Web that he or she can order online, using an easy-to-use web order
form instead of a facsimile. Imagine a customer being able to browse through your
product catalogue online, picking the items they like and placing an instant order
without involving your staff and time resources. You can significantly boost your
sales by making your products more accessible to your customers by accepting online
orders.

The third big mistake companies make going online is not utilizing the potential the
Web gives them to drive up conversion rate. A prospect customer visiting your
website must be given the possibility to buy an item you\'re selling online. Without
this facility you may be loosing customers. You will also be losing money by
involving your staff into handling inbound calls, answering queries and taking
orders by phone, which can normally be done online in an automated procedure.
Concluding, if your business has already went online, try making the website more
profitable for your business operation. Automate customers\' orders and queries,
publish answers to the most common questions and concerns your customers may have
online saving your time by not answering them by phone. Contact a web development
company how they can streamline your online operations. You\'ll pay them once, but
will be receiving recurring profits from your happy customers and saving money each
time an issue is solved by an automated online process.

To summarize, remember to follow the 3-steps guideline while going online:
- once online, never leave your website unmarketed, let the SEO/Internet marketers
do the job for you,
- never entrust the design of your website to non-professionals, as they won\'t be
able to design a website that can convince your partners or customers,
- use the web technology to the max, ask a web application development company to
optimize your online operation.



Web Site = http://www.nodegate.com

Contact Details = nodegate innovative
Nottingham, UK

Phone: 0845 86 89 889